





It's One Thing or the Other
By Burton G. Malkiel
August 27, 2008; Page A13


Business Week, March 26, 2007 - Personal Finance
A new book, "The Enlightened Bracketologist: The Final Four of Everything" (Bloomsbury USA, $15.95) suggests that breaking complex questions into binary steps—either/or decision points—can lead to smarter overall decision-making.
The book's editors, Mark Reiter and Richard Sandomir, invited Clark Winter to create a strategy bracket to decide which asset class would perform best. Read about the book and see the bracket Mr. Winter adapted and updated for the article, The Wisdom of Brackets, in the March 26th issue of Business Week or at BusinessWeek online.


